Gerald Dennig
CEO, Lead Investor

Gerald is Bassline’s CEO and lead investor. He is ex-Goldman Sachs and built complex enterprise solutions for Chase, UBS, and Goldman over a span of two decades. Since leaving Goldman in 2003, he built and exited two intelligent decision platforms prior to founding Bassline.

William Wardlaw
Chief Operating Officer

William is responsible for the Bassline group’s client-facing operations, business development, brand management, marketing, social media, product management and technology development. He is also a DJ who has worked closely with San Francisco’s influential As You Like It promotion crew.

John Sampson
The DJ List Founder, Chief Data Officer

John founded the world’s largest DJ directory in 1997, which has grown to over ½ million DJ profiles in more than 200 countries. His DJ rankings are used by external service providers, and the DJ event history he has assembled is unrivaled. The DJ List is a subsidiary of Bassline, and John is a core member of the Bassline team.

Gordon Weiss
Weiss Media Founder & Bassline Advisor

Gordon’s extensive industry experiences as a DJ, event producer, and venue owner have been invaluable in the development of the BasslineEvents platform. He continues to guide enhancements to Bassline’s features and service offerings.

Engineering Management

Proleadsoft is a software, app design, and technology development firm based in the San Francisco Bay Area, which has engineered Bassline’s tech stacks from databases through to management consoles, consumer frontends and cloud services.