Meet the Bassline Team

Bassline brings together industry content, event marketing, ticketing, at-event sales, automated CRM and financial reporting, enabling rich user experiences for event customers and full-breadth business management software for promoters and venues.

William Wardlaw, Bassline CMO - William is responsible for the marketing, promotion, and operations for Bassline’s family of apps in the DJ events ticketing and business management space. He directs customer-facing brand imaging and social media outreach in addition to supporting promoters and venues using our services. He is also a DJ who works with San Francisco’s influential As You Like It promotion crew.

John Sampson, The DJ List Founder - John founded the world’s largest DJ directory, which has grown since 1997 to over ½ million DJ profiles from more than 200 countries, plus rankings and dance music content. He is dedicated to the global electronic dance music industry and also helped create EDMjobs and Bassline.

Gordon Weiss, EDMjobs Co-Founder & Bassline Advisor - Gordon has contributed to the Bassline family of brands as a valued advisor, bringing his experience as a venue owner and promoter to the team. He co-founded EDMjobs and continues to guide the development of our latest offerings.

Proleadsoft Engineering Team - We work with a talented software, app design, and development firm based in the San Francisco Bay Area. All apps have been developed for both Android and iOS, and Proleadsoft has engineered our tech stacks from databases through to management consoles, consumer frontends and cloud services.